SMS-rally for the Beslan victims

An SMS rally in Norway that asked people to light a candle for the Beslan (Russia) victims led to the Red Cross being given one million norwegian crowns (Norwegian article). 1.050.000, really. 1.5 million SMS’es were sent, and Telenor, Norways biggest phone company, gives the surplus to the Red Cross, which in turn will send even more help to Beslan within this week. I received these SMS’es both in Norwegian and Danish, so perhaps this has happened other places in the world as well? More info in Norwegian here.